The combined water sources that we depend on in the western United States are a combination of annual precipitation and groundwater aquifer recharge and storage. Annual precipitation is highly variable on any given year. Groundwater aquifers are unfortunately filled with predominantly old water that doesn’t refill very quickly and water needs from our growing population are constant and ever increasing every day. At some point the ephemeral bubble of water supply will burst and our critical needs will be in jeopardy. Avoiding this outcome requires we generate an immediate and long-term shift in new water behaviors. Conserve, recycle and reuse! These are the three most important water strategies for the next 100 years.